Swedes spend more money on holidays but refrain from traveling abroad
This summer will be the first in years to be completely free of restrictions, and this will have an impact on holiday plans. This year, one in three Swedes will spend more money on holidays, while only one in ten will cut back their holiday budget. At the same time, eight out of ten Swedes will stay in the country.
This is evidenced by a new Sifo survey commissioned by payments company Ecster.
Irresistible need to create new holiday memories
One in three Swedes will spend more money on holiday this year than last year, according to an Ecster summer survey. Half said they would spend the same amount of money, while 11 percent would spend less.
Most people will spend money mainly on travel and entertainment, but visiting restaurants and good food and drink at home will also be a priority.
"Although many people are concerned about events in the outside world and uncertainty about their personal finances, more is being invested in holidays than before. Many people certainly have an unmet need to create new holiday memories after years of pandemic-related restrictions, and want to enjoy life with all its implications," says Johan Nordström, manager of Ecster in Sweden.
The homebody trend continues to dominate
Nevertheless, most Swedes plan to stay in Sweden for the summer. Almost eight out of ten responded that they will holiday at home or in their village. Twenty-one percent say they will go abroad. They have probably already read about the best holiday destinations abroad: https://resebloggaren.se/topp-destinationer-att-resa-utomlands-pa-semester-2022/.
Of those who are going on holiday to Sweden this year, 18 percent say that it is because of the unrest in the world that they will not go anywhere. More than half (56%) say they always holiday in Sweden and one in ten have opened their eyes to holidaying in Sweden in recent years.
"The home festival trend continues to dominate this year. Partly the survey shows that many people have opened their eyes to Swedish resorts, but the long passport queues this year also contribute to more people choosing to holiday in Sweden this summer," says Johan Nordström.
About the survey:
The survey was conducted in the Kantar Sifo web panel between 21 and 24 April 2022. A total of 1,161 people between the ages of 16 and 79 took part in the survey.
The web panel is a national representation recruited on a random basis. There is no self-selection in the Sifo web panel.
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